The COVID-19 pandemic has impacted every sector of the economy and the food transportation industry is no different. Since the start of the pandemic, many carriers have decided to cut back on their recruiting. This is largely because the demand for their services has dropped and transportation carriers are feeling the sting. The drop in revenue makes it hard to hire new drivers. On the other hand, this is also a great opportunity for food transportation carriers to find great drivers for their fleets.
More Drivers Are Seeking Employment with Fleets
Right now, many fleets have decreased their recruiting and advertising. Some have even put out a hiring freeze. This stands in stark contrast to the number of great drivers that are looking for employment with fleets that value the relationships they have with their employees. Because many fleets have had to pull back on their advertising and their recruiting processes, there is a shortage of competition in the waters. This means that companies should have an easier time engaging with potential job applicants; however, companies that are looking to hire successfully during this time also need to make sure they are able to connect with drivers in a virtual setting. This is where technology is going to play an important role.
Food transportation fleets need to leverage technology to connect with those drivers, as they are plenty of experienced, skilled drivers who can make an impact. Food transportation carriers simply need to know how to go about navigating these unfamiliar waters. Those who can appropriately leverage technology to connect with candidates are going to be rewarded.
Connecting with Drivers During the COVID-19 Pandemic
Even though it is hard to meet with candidates in-person during the COVID-19 pandemic, there are still ways that food transportation carriers can connect with potential candidates. There are great video conferencing options that companies can use to meet with potential candidates in a virtual setting. Many of these services have screen sharing options that allow parties to share links, files, and videos with each other. This is a great way for companies to learn about their candidates even if they cannot meet face to face.
Particularly during the COVID-19 pandemic, food grade transport carriers that are looking to connect with potential drivers need to make sure they communicate the central role their drivers play in their daily business operations. Drivers who continue to work during the COVID-19 pandemic are placing their health and safety on the line during the bulk transport process. Therefore, companies that want to make an impact on the best drivers in the industry must be prepared to demonstrate to any candidate how the company will protect their health and safety. The concerns of the drivers need to be a the forefront of the evaluation process and must drive the direction of any conversation with a potential candidate who can drive a food grade tank.
Food grade tanker carriers that can sufficiently demonstrate that they have the tools, safety, and equipment they need to keep drivers safe are going to leave a lasting impression on potential candidates. This is going to make a difference during the hiring process for a bulk transport corporation.
The Initial Screening Process: Technology
In today’s environment, technology might be the key to making a difference. The vast majority of food grade carriers are still using the phone to connect with candidates during the COVID-19 pandemic. This is the most convenient and familiar method to connect potential employers with candidates, as one survey indicated that nearly two-thirds of food grade bulk tanker carriers are connecting over the phone.
On the other hand, video conferencing might be a great way for a company to stand out. As mentioned above, video conferencing is a great way for both parties to share files, photos, videos, and screens with each other during the interview. This is the next best thing to an interview that would otherwise be conducted in-person. The ability to look the other person in the eye and read facial expressions is bound to lead to a stronger connection. When this advantage is combined with care and concern for the safety of the driver during the COVID-19 pandemic, this is sure to make a difference to a high-quality applicant. Video conferencing is a way for companies to show that they care.
Furthermore, the same survey showed that nearly a third of food transportation services are not taking advantage of social media platforms to connect with drivers. While Facebook still leads the way when it comes to social media popularity, it is followed by LinkedIn, Twitter, and Instagram. Social media is great because most drivers are active on it. This could be a powerful recruiting tool for bulk transport.
Opportunities to Move Forward
The COVID-19 pandemic has hurt every industry and food grade tanker trucking companies are no different; however, this is also a great time to find new drivers. With many companies putting a freeze on hiring, there is less competition for new drivers. Companies simply need to know how to take advantage of this chance.